👋 Hey there! If you are one of the 1,532 new subscribers who joined us in January … welcome to the club! We’re thrilled for you to join the RecruitmentMarketing.com community, and hope you enjoy reading our newsletter every week.

With all our newbies, we’d like to re-introduce ourselves. At RecruitmentMarketing.com, our mission is to help recruitment marketing professionals learn about the latest trends and the talent acquisition technology solutions that are shaping the future of hiring. We understand innovation is evolving every day in our industry, and we’re here as your resource for every stage of the hiring funnel.

To that end, we’d provide a special opportunity for all the talent pros out there — a chance to win $20. Just answer a few questions in this survey about your experience in the field, and to thank you for your time, we’ll enter you in a chance to win an Amazon gift card.

P.S. We know you have TA colleagues that also want a chance to win some money. So, yes, please do forward this email to them!

Questions? Comments? Other feedback? Let us know. We’d love to hear from you.

— Team RecruitmentMarketing.com ✨

Today’s edition is a 4-minute read. Here’s what to expect👇

🗞️ The city that took the No. 1 spot for job, wage growth
🧑‍💼 The percentage of Fortune 100 companies conducting layoffs in 2023
💻 Snap, Okta, Zoom carry out more layoffs
📋 Coca-Cola, Pixar, Duolingo are hiring for TA roles

Did someone forward you this email? Sign up here 📥️

This week, The Milken Institute released its annual “Best-Performing U.S. Cities of 2024” list, ranking metro areas with the best balance of job opportunities, pay, and affordability.

Drumroll, please. These are the top five.
Interestingly, most of the top-performing metropolitan areas are in landlocked states. The top five (listed in order) included Austin, TX; Raleigh, NC; Boise, ID; Salt Lake City, UT; and Provo, UT. The index analyzed 400+ metropolitan areas nationwide considered metrics around job creation, wage growth, and the high-tech sector’s output growth, in addition to measures of access to economic opportunity.

The biggest winners …
The index has been published annually since 1999, a Milken Institute spokesperson told RecruitmentMarketing.com. The cities with the biggest jump in the index from the 2023 rankings included Philadelphia, PA; Elgin, IL; Houston, TX; Richmond, VA; and Wichita, KS. These areas “benefited primarily from robust employment growth between 2021 and 2023,” according to the report.

… and the biggest losers.
Four of the five biggest rankings drops were cities in California: San Luis Obispo, Modesto, Merced and Oxnard (the fifth city is Greensboro, NC). The report indicated the these cities “tended to underperform in two areas: one-year wage growth and the metrics of city resilience and income inequality.”

What about NYC, SF, or LA? How are they doing?
They’re doing fine, actually! The methodology used to create the index is largely centered on metrics around growth, which means the ranking favors cities that have bigger growth potential. Maggie Switek, an author of the Milken report, explained this in an interview with Axios: “New York or San Francisco, those are cities that have grown in the past and now are maintaining the status quo, whereas the cities that are performing at the top [of the ranking] are really where jobs, wages and the high-tech sector are growing."

📥 Read more from The Milken Institute

NUMBERS

Numbers That’ll Make You Think

• 353,000 — The number of jobs added by U.S. employers in January, once again far surpassing the expectations of economists (NPR)

• 1 — The number of sugar cookies received by Sephora employees in celebration of the beauty giant hitting $10 billion in revenue. In one viral meme, an employee posted a picture of the cookie captioned: “When your employer makes $10 billion … and all you get is a damn cookie” (Business Insider)

• 85% — The percentage of workers worried about losing their job in 2024, according to a new survey (EBN)

• 58% — The percentage of Fortune 100 companies that announced layoffs in 2023 (Bloomberg)

• 5% — The percentage of Fortune 100 companies that announced layoffs in 1979 … for some added context on the number above (Bloomberg)

LAYOFFS

Places For You To Source Fresh Talent

• Social messaging company Snap is laying off 10% of its workforce, cutting approximately 500 jobs (CNN)

• Identity management company Okta said it would lay off 400 employees, which is about 7% of the company’s headcount (CNBC)

• Video conferencing platform Zoom confirmed that it will cutting about 2% of its workforce, or 150 employees (CNBC)

• Typing assistant software Grammerly cut 230 roles (Elbuz)

• Tech giant Amazon is cutting “a few hundred roles” across its One Medical and Amazon Pharmacy units (CNBC)

• Online signature provider Docusign announced Tuesday it will cut 6% of its workforce, amounting to 440 roles (SF Gate)

A MESSAGE FROM RECRUITMENTMARKETING.COM

Complete This 2-Minute Survey for a Chance to Win $20

At RecruitmentMarketing.com, we're interested in learning about how best we can help talent acquisition and people leaders. By taking our survey, you can unlock the opportunity to shape a product dedicated to enhancing your talent acquisition success.

Respondents will be randomly selected to receive a $20 Amazon e-gift card. If you are selected, you can expect this gift card to arrive in your email inbox over the next several weeks.

👉️ Take the survey

OPEN ROLES VIA TALENTCONNECT

Jobs You Might Want (For Yourself!)

• Software platform bioRender is hiring a Talent Acquisition Operations Manager, based remote

• Legal firm Debevoise & Plimpton is hiring a Human Resources Coordinator, based in Washington, DC

• Grocery chain Albertsons Companies is hiring a Human Resources Generalist, based in Portland, OR

• Beverage company Coca-Cola is hiring a Director of Talent Acquisition Operations, based in Atlanta, GA

• Animation studio Pixar is hiring a Diversity, Equity, Inclusion & Belonging Coordinator, based in Emeryville, CA

• Language learning platform Duolingo is hiring a Senior People Business Partner, based in Pittsburgh, PA

  
  For a full list of open talent acquisition roles, check out TalentConnect, a job board for TA-lent, powered by RecruitmentMarketing.com

INDUSTRY INSIGHTS

Before You Go … Other Things To Know

• Compensation and salary data provider startup Compa announced it raised $10 million in Series A funding (Compa)

• Work management platform Screendragon raised $27 million in its latest funding round (Finsmes)

• At TA Week, US Renal Care’s Michael Goldberg shared five insider recruitment tips in his keynote on utilizing human strengths and AI to engage top talent faster (RecruitmentMarketing.com)

• TrueNorth’s Hector Cerezo spoke at TA Week on how best to advance diversity and inclusion by setting SMART goals (RecruitmentMarketing.com)

• Also at TA Week, Ripplematch’s Kate Beckman spoke on tailoring recruitment and retention strategies to Gen Z (RecruitmentMarketing.com)

DEALS

Exclusive Deals For You and Your TA Team

• Access free trails for ZoomInfo, BreezyHR, Freshcaller, and Humi, available exclusively to subscribers this week

 👋 Thanks for reading!